10 Easy and Repeatable Content Ideas for Social Media Managers
If you’re a social media manager, you know it can be hard to come up with content ideas for your OWN business because you’re constantly working on your client’s content.
To help you out, we’ve pulled together 10 easy and repeatable content ideas you can use for your own content strategy. These are repeatable so you can use them throughout your content strategy and not have to worry about constantly coming up with fresh ideas. Because, creative burnout is for real.
Share client success stories & testimonials
If you have testimonials and kudos from clients - make them known! This is a great way to show social proof for your business and attract new clients who want to work with you.
Share Day-in-the-Life video content
Share behind the scenes content and day-in-the-life content of being a social media manager! This will give your prospective clients a look inside what it’s like to work with you and the experience you provide.
Tell your story about how you got started in social media management
Stories build relationships. Share you story about how you got started as a social media manager, who your first client was, how you got your first client and why you wanted to change your life to become a social media manager.
Share social media tips for your client’s audience niche
If you have a niche audience, it’s important for you to be seen at the go-to expert in your field. Share social media tips to help your client’s grow their own social media accounts and build their business.
Share content ideas for your target audience (like I’m doing with this blog post!)
Your followers are probably business owners and struggling with creative burnout. Help them out by providing them with content ideas they can use for their business - like I’m doing here!
Share learnings and failures you’ve made as a social media manager
Every business owner has learnings and failures along the way. This type of content is relatable and helps to show that you’re a real life person, business owner and the entrepreneurial struggle is real. Every client you may have can understand that, as well as other social media managers.
Share tools that you use daily to manage clients and/or your own business
Give a sneak peek of the tools you use daily to manage your client’s social media channels or your own business. Or show a tutorial of how you use each tool to grow your client’s social media accounts. For example – Tailwind is our go-to for growing Pinterest accounts. And Canva is the ideal platform for creation social media graphics & videos (and any other type of marketing creative!)
Share your social media management process for your clients
Give a look inside the social media management process for your clients. This can help your prospective clients get an idea of what it’s like to work with you as a social media manager and show how comprehensive your process is. This could seal the deal for some clients!
Show a sneak peek inside a client’s strategy deck
Give a sneak peek of your professionally designed strategy deck. Share what pages you include inside the deck and what a client can expect with each of your service offerings. This will help pre-qualify them for your services.
PRO TIP: If you need these processes & decks done FOR YOU - check out our Social Media Manager Start Kit and save SO much time so you aren’t creating these from scratch.
Break down each of your social media management process and talk about how you help clients in those areas
Create content around your social media management process – from finding new clients, onboarding clients to how you go about developing a new strategy for a client. This will show what a client can expect from working with you and all the value you provide.
That’s a wrap! Be sure to subscribe to our newsletter to stay up to date on social media tips for your business. Don’t forget to check out our latest social media templates to help you kickstart your social media business & seriously increase your profits.
